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雅思口語當季話題卡:Describe an advertisement you remember well 描述一則記憶猶新的廣告/記憶深刻的廣告/印象很深的廣告

思路點撥:以下思路僅供參考,希望大家根據自己的真實經歷編寫答案

談起廣告,想必大家從小到大應該看得不少了。尤其是隨著如今互聯網的發展,我們在優酷愛奇藝等視頻平臺上看到的廣告種類繁多。小編小時候就覺得中國的廣告比外國的廣告要簡單粗暴一些。通常是喊幾句廣告詞然后直接呈現產品,這樣很容易讓人知道你是賣的啥產品。不過同樣的廣告多了,也不太好記憶。相比之下,國外的廣告就要文藝得多,通常都是帶有小故事情節的,播放到最后才知道這是某某公司在打廣告。對于考生而言,老烤鴨小編建議大家選取一個自己生活中印象最深刻的一則廣告。如果實在沒有看過或者忘記了之前看的廣告,也可以選取我們生活中的日常必需品來談。當然,廣告也不局限于電視或者網絡,路邊的廣告牌以及報紙上的都算。

題目

Describe an advertisement you remember well

You should say:

Where you saw it

What it was about

What it was like

Why you remember it well

參考答案

下面給老烤鴨小編根據具體的題目要求,給出的原創參考答案:

請北京新航道、上海新航道、以及智課網等機構不要抄襲本站的文章。

Well, an advertisement I remember well was the one selling beverages. It’s a brand called Hainan Coconut Tree Milk.

一個讓我記憶深刻的廣告是關于賣飲料的廣告。是一個叫海南椰樹牌椰汁的品牌。

I remember it was during the Spring Festival Gala of 2008 that I got to know this ad for the first time. You know what, the time during the Gala on TV was very precious, and usually companies from all industries wanted to bid for a chance to show their?product. I saw this coconut milk commercial right before the gala began, so you know how dear that ad fees would be.

我記得是在2008年春季節年歡晚會期間我第一次看到了這則廣告。你知道嗎,電視晚會期間的時間是非常寶貴的。通常各行各業的公司都會去競標為產品打廣告的機會。我看到這個椰汁廣告正是在晚會開始的時候,所以你可想而知那個廣告花費有多貴了。

Honestly, the art design of the ad was inferior to their counterparts, but it stood out from them all by its impressive way of presentation. It just showed up the Chinese words of Hainan Coconut Tree Milk with a huge LOGO. I couldn’t see any animation, but can only hear a broadcaster announcing the brand name. This article is from Laokaoya website. The voice announcement was actually three seconds in length but was played for three times in one go, which lasted for nine seconds in total.

老實說,這個廣告的設計與它們的類似產品的廣告相比差多了,但是偏偏用一種很獨一無二的呈現方式從所有的廣告中脫穎而出。這廣告只是顯示了海南椰樹牌椰汁的漢字加上一個巨大的LOGO。我看不到任何動畫,只能聽到播音員在播報著品牌名稱。播報的聲音其實有三秒鐘長度但是卻被一下子播放了三遍,所以一共是九秒鐘的時間。

At that time, I thought it’s the worst ad design I had seen in my life. However, it really worked pretty well as when I woke up in the morning in the following days, the repeated magical voice was still lingering in my head.

那個時候,我覺得這是我人生中看到最挫的廣告了。然后,這廣告的確見效了,因為當我接下來幾天早晨起來的時候,腦海里一直在回蕩著那個富有魔性的聲音。

The reason why I remember it so well is that this repetitive vocal branding just implanted into my head, making it difficult to forget.

我為什么對此記憶如此深刻是因為這重復的品牌聲音植入了我腦子里,不是特別容易掉它。

Part 3 追加問題

Do people usually bought stuff after watching the advertisement?

What are the advantages of TV advertisements?

How about internet advertisements?

Why do some people hate advertisements?

Is music useful in advertising?

點擊查看2019年9-12月雅思口語題庫part2其他話題卡答案

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