廣告雅思詞匯日積月累 考前必背 本期老烤鴨雅思備考資料欄目將重點介紹一下一些很重要的與廣告(advertise […]

雅思口語答案私人定制限量發售,微信號:laokaoyaielts

廣告雅思詞匯日積月累 考前必背

本期老烤鴨雅思備考資料欄目將重點介紹一下一些很重要的與廣告(advertisement)相關的詞匯。廣告(advertising)在雅思口語雅思寫作task2中是一個非常常見的主題,要想說好并寫好這個主題的內容,你必須得掌握所有這些基礎詞匯。

本期的詞匯比較多,希望老烤鴨雅思的忠實讀者們多花一些時間來記憶并練習這些詞匯,相關重點詞匯如下:

主要的廣告形式:

TV commercial(電視廣告): Promotion of products and services using color, action, sound and sight. These are memorale and accessible to a large market. They are good to show how something works and can be persuasive. 通過色彩、動作以及視覺的方式來推廣產品。

Newspaper ad (報紙廣告): These adverts can either be national or local. They are placed in particular sections in the newspaper. 這些廣告可以是國家或者地區的。通常在報紙比較受歡迎的版塊。

Magazine ads (雜志廣告):These are aimed at a specific market and interest group. The ads are colourful and eye-catching but can be more expensive than newspaper.

Billboards (看板廣告):These are often signs on the road or at sprots stadiums. This article is from Laokaoya website. Large billboards can give a message with impact but with limited information. ?這些標志通常都在公路或者體育場。達到看板廣告在傳播消息方面有很大的影響力,但是承載者有限的信息。

其它類型的廣告:

Direct Mall直郵廣告: Letters and adverts are sent directly to customer. This is a direct approach with a select audience. 廣告信件會直接送到顧客家。這是針對特定顧客的一種直接手段。

Radio advertising無線電廣播廣告: This approach reaches a target audience and relies on them listening to a particular station. However, the message can easily be forgotten. 通過收聽特定的廣播站來傳播給目標聽眾。不過,傳播的訊息也有可能很快就給忘掉了。

Text messages短信廣告: These promotions reach a target audience in real-time but they have a limited number of characters in the text. 實時傳播給接受者,但是短信的字數有限。

Internet Pop-ups互聯網彈窗廣告: They can impact a vierwer and allow them easy access to the product. However, they can be annoying, intrusive and some even crash the system. 這種老烤鴨雅思小編想說的是的確很煩人啊,打開一個想看的網頁卻彈出兩個不想看的游戲廣告。

Email Advertising 電子郵件廣告: Direct advertising to the customer. It is cost effective as long as the customer database is up-to-date.這類在國外也非常常見。

Flyers傳單廣告: Small flyers with printed information handed out to customers face to face. They can be attractive and informative but also costly.這類大家應該在各大超市或者購物區會有很收到過。

相關閱讀:雅思要求詞匯量是多少

以上就是廣告雅思詞匯相關的內容,更多有關雅思備考以及考后資訊等內容請隨時關注老烤鴨官網和微信的最新動態。祝大家在雅思備考的路上一路順利!

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